Russian Pharmaceutical Producers Association (RPPA) Integrated PR-services: strategic positioning, organizing special events, providing PR-support

In October 2002, Business League Communication Group won a tender announced by the newly established Russian Pharmaceutical Producers Association (RPPA). This inaugurated the beginning of the long-term cooperation between RPPA and the Business League, aimed at developing RPPA positioning strategy through effective public relations.

Implementation of the project began with the press-conference organized and held by Business League Communication Agency. The press-conference highlighted the creation of the Russian Pharmaceutical Producers Association (RPPA).

The press-conference was attended by directors of leading Russian pharmaceutical companies-founders of the RPPA: “Chemical-pharmaceutical enterprise “Akrikhin” JSC; “Verofarm”, closed JSC; “NIZHFARM” JSC; “Otechestvennye lekarstva” JSC; “Ufavita” JSC.

The large-scale press-conference attracted attention of mass media at all levels. It facilitated the company’s successful positioning in the Russian pharmaceutical market, and the PR services provided on a regular basis has strengthened the positive image of the Association.