Communication consulting, working out a positioning and development concept, organizing and holding a press conference

The Business League provided integrated communication services for the major Russian chain retailers composing the “777-777+” pool. The implemented program launched the pool into the market and positioned it successfully among broad targeted consumer audiences. The pool comprises the following trade marks: “M-Video”, “Arbat Prestige”, “Sportmaster”, Starik Hottabych”, “Sedmoy Kontinent”, “Kuda.ru”, “MVO”.

To implement the project the Business League effectively used various creative and managerial resources:

• Monitored and analyzed problems in retail industry, determined niches and areas of the pool communication development;
• Worked out the general concept of the pool positioning and development;
• Prepared a thematic plan and scenario for a special press conference;
• Organized large-scale informational support to the pool in the federal and professional media (more than 30 publications);
• Formed the positive perception of the pool by key target audiences: journalists, consumers and business community.
  

As a result, the project became conceptual and constructive. The press conference held by the Business League produced a wide public response, attracted consumers’ attention, and “777-777+” pool members got a new vision of development prospects.