National Development Bank (NDB) A special project in the framework of the comprehensive PR-program
Business League Communication Group provided a wide range of
PR-services for the National Development Bank, in particular,
implemented a large project – issue of a series of thematic supplements
to “Kommersant”, “Izvestiya”, “Ekonomika i zhizn”(“Economy and Life”)”
newspapers highlighting NDB activities and services. The project is
aimed at increasing a number of bank customers and generating interest
among target audiences in NDB banking services.The supplements featured the following:
- Informational and analytical articles on the bank activities;
- Interviews with the NDB management;
- Main indices of the NDB financial performance;
- Opinions of well-known VIP-clients of the bank (opinion leaders);
- Opinions of government officials;
- Image advertising modules.
The services provided by the Business League included project development; media relations; analytical and informational support; monitoring and clipping; creative activities, design and copywriting.
