Informational and advertising campaign for Accumulator Technologies LLC, the Russian leader of accumulator industry, promotion of the “AkTech” trade mark in the Russian market.
Business League provided the Irkutsk company Accumulator Technologies
with a package of communication services based on integrated marketing
communications. Thanks to the IMC strategy the Business League managed
to combine promotion, advertising and PR activities to create an
effective marketing policy using all available research and advertising
tools.
To implement the project the Business League used all channels of
communication. The communication campaign included the following:
- Advertising on federal TV channels and in mass media;
- TV reports and news items;
- Interviews and publications in the federal and regional press;
- Presentations and seminars;
- Participation in thematic exhibitions.
The project produced the following outcomes: the trade mark entered the
market, the sales increased, and the company achieved the leading
position in its segment of the market.
