Re-launching of the “Silver Dew” trademark: Advertising and PR-services

Business League Communication Group implemented a comprehensive communication program on the launch of the renewed cosmetic and perfumery line “Silver Dew” (“Serebryenaya Rosa”) consisting of 17 cosmetic products. Given the strong competition in the cosmetic industry market, the Business League was supposed to generate and retain interest of the target audience in the renewed products of the “Mak-Dak” trade house.

The PR- and advertising campaign conducted by the Business League involved developing a concept for the trademark repositioning in mass media and a general communication promotional concept, as well as advertising and PR-support including creative activities and design , texts copywriting, cooperation with mass media, placement of advertising modules, support to the trademark participation in the “Intersharm-2003” exhibition and holding special events in the framework of the exhibition.