Overall communication campaign to enhance a corporate image for Vision International People Group

Business League Communication Group has been developing and implementing an integrated long-term program on enhancing a corporate image of Vision International People Group. The program includes the following important communication activities:

· Preparing and carrying out a series of special events for Vision International People Group;
· Working out and conducting a campaign to enhance a corporate image of Vision International People Group;
· Communication promotion program for the President of Vision International People Group in mass media;
· Marketing promotion of Triovital, Classic Hit, and Direct Hit trademarks.

Special events prepared and held by the Business League for Vision International People Group included a charity action “From Heart to Heart”, as well as a series of events in Russian regions. In particular, the Business League provided organizational support to the events, interaction with mass media, as well as analytical and informational support.

Enhancing the corporate image of Vision International People Group involves advertising and interaction with mass media, preparing publications related to healthy lifestyle, promotion of the healthy way of life in the federal and specialized mass media, preparing materials for special columns, conducting analytical and informational studies.

Business League Communication Group is conducting a personal promotion campaign in mass media for the President of Vision International People Group. The campaign focuses on media relations and includes a series of interviews and articles, comments in popular Russian media, use of special promotional formats.

Marketing promotion of Triovital, Classic Hit, and Direct Hit trademarks is an integrated program which involves informational and visual creative means, design, texts copywriting, media-planning and placement of advertising modules, interaction with mass media at all levels.