“Russian Standard” Bank Communication support to the project “Giving the millionth consumer credit”

Business League Communication Group implemented a communication project for the Russkii Standart Bank which highlighted the occasion of giving by the bank the millionth consumer credit. The aim of the project was to promote the bank credit consumer line and to attract new clients. The communication activities involved the following:

· PR-support – developing, organizing and holding the press-conference, interaction with Russian and foreign mass media, monitoring, press-clipping, and informational and analytical support;
· Advertising support – working out and planning an advertising campaign in federal and regional mass media, media-planning and placement of advertising modules.