Savings bank of Russia (Sberbank) Integrated support to the Sberbank participation in thematic events

Business League Communication Group provides integrated logistical and PR-support to Sberbank of Russia in the framework of its participation in Russian and international exhibitions, namely, “Jeweller-2002”, “Autocomplex-2002”, “Russian Agroindustrial Exhibition-2002”, “Jeweller-2003”, “Tourism and Traveling”.

Integrated support to the Sberbank participation in thematic events involves developing concepts of participation, creation and design of stands and souvenirs, monitoring, clipping and analysis of mass media, marketing and PR-services. Moreover, by request of the bank, Business League Communication Group carried out marketing research which was one of the components of the program on monitoring effectiveness of advertising and informational policy of the leading Russian financial institution.