Presentation of the renewed corporate image of RUSAL

In December 2001, the Business League won the tender for organizing a presentation of the renewed corporate image and mission of the Russkii Aluminii Company which got a new name RUSAL.

The Business League created an original concept of the corporate image, logo and mission presentation, which was submitted for the tender. The concept called “RUSAL: a new image in the new century. Themes of constructivism” reflected the spirit of Russian constructivism of the 20s and 30s of the last century.

One of the key features of the presentation held in the Bolshoi Theatre was an exhibition of unique works of Russian avant-garde artists of the 20s and 30s.

Svyatoslav Belza and Anastasiya Volochkova were the hosts of the presentation.

“Moscow Virtuosos” conducted by Vladimir Spivakov, “Gelikon-Opera”, and others contributed to the creation of this outstanding and vivid show.

Business League Communication Group activities in the framework of the project included design, informational and analytical services, as well as PR support to the event in mass media.