All-Russia conference: “Chain retail industry in Russia. Distinctive features of regional development”. Organization, logistical and PR-support
The conference held by the Business League in the framework of the
“Golden Nets” large-scale project took place at the Moscow National
Hotel. The conference was attended by top-managers of leading Russian
chain retail companies, as well as deputy heads of major Russian cities
administrations, directors of divisions of ministries and departments
of the RF, heads of professional societies and associations, market
experts. The conference was held in an informal and easy manner and
featured discussions of the most urgent problems of the Russian retail
industry regional development.
Activities carried out by the Business League Communication Group
included formulating the ideology and concept of the conference;
organization, logistical arrangements, and PR-support in the federal
and regional mass media.







