The “Golden Chrysanthemum” International Award: organization, logistical arrangements, advertising and PR-support

The “Golden Chrysanthemum” Award was established by the Russian Chapter of the International Association of Business Communicators (IABC Russia) with the support of Media Industry Association Council. The Award has been presented for the contribution to creating a positive image of Russia in the field of culture, science, business and information. The “Golden Chrysanthemum” symbolizes elegance, sophistication, and sincere intentions. The Award recognizes public figures and statesmen, culture and art figures, businessmen, top-managers of companies and organizations, mass media representatives, who, thanks to their stainless reputation, charm and individuality, have greatly contributed to creating a positive image of Russia both at home and abroad. The winners are chosen by the Supervisory Board composed of well-known Russian and foreign public figures, scientists, journalists, and businessmen.

In 2003, the National Hotel hosted the first “Golden Chrysanthemum” Awards Ceremony. The prize-winners included famous musicians Galina Vishnevskaya and Mstislav Rostropovich; Andrei Voznesensky, a poet; Vladimir Gusev, Director of the Russian Museum; TV presenters - Sergei Kapitsa, Vladimir Pozner and Yury Senkevich (posthumously); Shamil Tarpishchev, President of the Russian Tennis Federation; Mikhail Shvydkoi, Minister of Culture of the RF; Leonid Roshal, a pediatrician; Igor Yurgens, Vice-President of the Russian Union of Industrialists and Entrepreneurs.

Business League Communication Group provided a whole package of services related to the organization, logistical arrangements, advertising and media coverage of the “Golden Chrysanthemum” Awards Ceremony.