Media relations
Business League has established advantageous and credible relations with the mass media, which enable our clientele to make to efficaciously use the printed press, radio, television, and electronic media as a channel of meaningful and efficient influence on the consumer audiences. Communicative management of PR activity is oriented at PR campaigns in all the mass media, using a diverse assortment of technologies from generating to implementation of PR events to media management of a client’s publicity. Our technology presumes individual communications with the media on the basis of personal, corporate, professional, and informal connections.
Media Event Management
Efficient media management is one of the chief derivatives of the corporate skills in employing the PR tools like press events. The success of any press event depends greatly on the corporate ability to manage a comprehensive system of interrelated elements that influence the media coverage of an event. We are professionals in this field.
The Business League agency has gained excellent reputation as the organizing party to numerous press conferences, briefings, press tours, and numerous exclusive interviews. The media community views us as an experienced and authoritative partner. The agency personnel pay much attention to the individual approach to every member of the press crew while preparing and conducting press events. The agency excels in organizing media trainings for top managers of our corporate clients, where we invite our top executives and experts from leading Russian media.
Creative PR activities
Public relations constitute a special sphere of professional interaction that is built around the art of communication combined with the in-depth knowledge of markets. In Russia, public relations require unconventional techniques, flexibility and innovation in their execution. All these qualities are characteristic of the Business League’s approach.
We specialize in the effective solution of the most difficult and non-traditional problems of our clients, in finding the most adequate ways and means of achieving required results.
Corporate style development
The immaculate corporate style is a huge confidence builder for customers and corporate partners. The elegant and logical corporate style sends a powerful visual message to the business community. It positions the business among its peers.
Professional creators, stylists and designers of the Business League agency consolidate all elements of the corporate style including brand signs, original fonts and typefaces, corporate colors and slogans into the comprehensive Brand Book that gives a full representation of the corporate style and corporate products.
Naming
Naming is the art of creating brand names that are impressive, easy to remember, highly capable of stepping up the sales and promoting the business. The Business League specialists, its marketing experts, linguists, and sociologists have an immense amount of on-order brand creation experience combined with the system of linguistic and legal checks for new brands.
Consumer, industry, state and regional corporate networking.
Every modern business entity is a part of the complex institutional network penetrating every stratum of Russian society nowadays. The Russian transnational, large and medium-sized corporations face the challenge of the influence that the communities of consumers, industry, federal and regional bodies exert upon their daily activities. Now good networking at all levels directly influences the effectiveness of product promotion in the regions and in target consumer sectors.
Due to our business contacts and many years of communicative experience we are highly capable of organizing the interaction of our clients with civil, professional, federal and regional institutions. The knowledge of their ways and structural peculiarities lets us build the dialogue within the networks in all possible organizational forms.
Communicative crisis management
The communicative crises of different scales accompany any dynamic corporate development. Professionally adequate, concise, benevolent and constructive PR crisis management provides an opportunity to transform any inside or outside corporate problem into the corporate growth zone, to win the respect of society, media, partners, workers and consumers.
The prevention, prophylactics and management of communicative crises are key issues of any successful corporate PR activity. The Business League agency offers a full variety of services in this field ranging from the adaptation of the personnel to public appearances in force majeure situations to the preliminary development of special packages of anti-crisis materials (speeches, press-releases, info leaks and soundbites).
Trademark branding
A brand is a summary of properties of a commodity reflected in the trademark allowing its use as an additional independent commodity or service, which raises its value manifold. Forming, developing and positioning the brands are important areas of the Business League’s operations. Thanks to an active use of the whole spectrum of marketing, advertising, PR, and special technologies, we can brand separate products and services or even whole corporations. The Business League gives special focus to umbrella brands as an instrument of positioning comprehensive trademarks.
Image and reputation management
A favorable image of the corporation and its brands, high corporate and personal reputation is a crucial intangible asset of a business, and its formation requires particular skills, an individual approach, offbeat thinking, and informal connections in all the strata of society. Our record of operations, professionalism in image and reputation management, reliable contacts in influential mass media, political and business quarters, as well as knowledge and unconventional approaches enable the clientele to use positive image and reputation as instruments of business development.
Building relationship with investors
A vital element of success is the encouraging relationship with investors and stockholders of a company, based on openness and spirit of partnership. The Business League offers services in developing and implementing specialized communicative programs for investors and stockholders. Its authentic and efficacious technologies take maximum account of a corporation’s interests and create a favorable environment for projecting a positive image on and build credibility among the investors over the long-term.
Personal Image Building
Building a personal image implies personification of an advantageous corporate image, projected by the corporation’s top executives, which helps humanize its profile, and slash the consumer distance between corporate business and its target audiences. The Business League has a record of many years of successful personal image building for personalities working in different branches of business, politics, arts, and culture. Our practice envisions the use of only time-tested and ethically immaculate methods of personal image management, supported by formal and informal corporate and personal connections.
Sweeping promotion campaigns
Cooperation with the Business League enables the clients to keep a high price/efficiency ratio in the process of promotion campaigns. The prerequisite for it is the agency’s huge experience with the advertising business, the relations of partnership with media buyers and well-established Russian mass media, and the connections between our executives and key players in the Russian ad market that have lasted many years. Their combination allows us to compile and carry out sweeping promotion campaigns with the use of ATL, BTL and Direct Mail technologies.
- ATL (above-the-line) - widely accepted format that includes promotions in the printed press, on radio and television, in the Internet, and street advertising in Moscow and in other parts of Russia. Many years of experience and partner relations help us offer effectual creative ideas, high-quality products, the best possible media planning, and economic placement.
- BTL (below-the-line) – сa creative advertising format. It envisions that original products are created and distributed in the places of sales, at exhibitions and conferences. The Business League has mastered all the BTL nuances, and its client offers include planning and filling of BTL actions with a creative content, production of BTL promos, as well as casting and sending personnel to BTL actions, and their efficient organization.
- Direct Mail – e-mail, messenger or postal delivery of promo/info materials to the precisely needed addressees. It is achievable thanks to three underlying elements – extensive experience with Direct Mail campaigns, creative approach to drafting the promos and info materials, and veritable, regularly renewed databases.
Development, design and production of souvenirs and printed materials.
Considering the importance of this service for our customers and the high demands for the creative and production aspects of our work, the Business League agency singled out this branch into a separate corporate entity called “The Prestigious Ad Center”. The PAC is a member of the Present Service Institute that is a pan-European professional association comprising more than 45 000 manufacturers and distributors of the souvenirs and related products.
This PAC membership opens to us the access to the enormous database of worldwide supply of souvenirs and gifts listed in more than 15 updated general interest catalogues and 400 specialized catalogues catering for every thinkable need of our clients. The PAC close ties with manufacturers and distributors guarantee an expedient delivery of the orders to every corner of this country and the capacity of our in-house equipment ensures the proper execution of the most elaborate logo placement requests.
The Agency also offers the high-quality production of any printed materials ranging from the office stationery to highly customized presentations. We also are experts in top-rate materials that are printed at the best factories of Russia, Germany, Finland and Italy.
