Monitoring and analysis of Russian and foreign mass media

Mass media monitoring and analysis on the basis of regularly updated databanks makes it possible to get exact fresh information on the progress of communication campaigns, to track down communicative activity of the competitors, separate personalities, groups of market participants, professional and local communities as reflected in reliable data.

Communication checks of the mass media, designed upon a special methodology, enable the group to do timely adjustments of the forms and techniques of promotion and PR campaigns and to tap the most efficacious and offbeat ways of impact on the audiences. Reports and analytical reviews of the monitoring activity are available to clients in user-friendly individual formats.

PR effectiveness diagnostics

How effective are PR activities of your company? How pleased are your target audiences with the public image projected by your company as a whole and by its separate elements? The methods that have been exclusively developed by the Business League experts, provide comprehensive answers to all these questions.

The Double Quality PR efficiency measurement package offered by the Business League has been developed in cooperation with Echo Research (Britain), the world leader in PR diagnostics. The package totally complies with the European Measurement Quality Standard.

The Double Quality package is available both to large corporations and to medium-sized companies. The procedure integrates both First Quality and Second Quality methods of PE diagnostics that may be carried out in the real-time scale. The Double Quality procedure is based on metastatistical research combined with the expert data triangulation. For the first time in Russia, it provides for both daily and weekly and monthly probes into the PR activities from the angles of view of the general public and specialized target group.

Communication strategies development

Communications strategy is an individual comprehensive plan of efficient development of your business with the aid of marketing, advertising, PR, and special tools. All-round strategies designed by our experts incorporate a number of conceptual blocks:

• Arrangement (identification and processing of goals of communication campaigns);
• Analysis (research and analysis of a client’s activity and his competitive environment, identification of target audiences and channels of communication);
• Strategic (drafting a concept of the image that a client stands in need of, as well as the projecting of his commodities, services, and key messages to each target audience);
• Tactical (developing a plan, terms, methods, and instruments of a campaign);
• Correction (assessment and correction of the strategy and tactics of the campaign together with the client);
• Technological (step by step implementation of the program);
• Evaluation (calculating efficiency of and analyzing the campaign to attain greater result in the future).

Development and execution of corporate social responsibility and accountability programs.

Until recently, consecutive behavioral modeling effectively integrated into the corporate management procedures and external communicative policies was popular mainly outside Russia. The Business League is the first company in this country to offer a comprehensive service package aimed at the development of corporate social responsibility and accountability.

The Business League experts provide a variety of services including social consulting, evaluation and diagnostics of the clientele’s CSR programs, screening and analysis of foreign and domestic CSR innovations, planning of the CSR activities based on the estimates of their media effectiveness, execution and communicative support of the CSR programs in Russia, across Europe and in the US, as well as special communication programs for such specific social and professional segments as consumers, investors, workers, veterans, ecologists and regional communities.

The unique specialty of the Business League in the CSR field is the consulting on and direct composition of CSR report packages as well as comprehensive social audit. All assignments in this field are fulfilled in accordance with the AccountAbility 1000 worldwide standard.

The Business League’s CSR services are carried out according to the rules of the British Institute of Social and Ethical AccountAbility. The worldwide project partner of the Business League is the Eloque Company, the European leader in corporate social accounting and social audit.

Sociological and marketing research

Research helps produce precise evaluation of consumer audience preferences, decide on the objective parameters of communicative campaigns, and optimize the patterns of promoting the commodities, services, corporations, and their key personalities. In terms of qualification, the Business League experts have the scientific degrees enabling them to do sociological and marketing research, of which the results give profound answers to most complex questions. It embraces whole arsenals of techniques available to the nowadays science – mass polls, focus groups, expert/in-depth interviews, content analysis, quality monitoring of the market and communicative activity, and hall tests.